Alison Carmichael

Fortnum & Mason Christmas 2017

Cadbury's Hot Chocolate
Lettering created using whipped cream for Cadbury's press ad

Glenfiddich Whisky

Glenfiddich Whisky

Glenfiddich Whisky

Bloomingdale's holiday lettering
Hand lettering for Bloomingdale's holiday campaign

Nike live art
Hand painted mural on wall in Women’s Nike store, Kings Road, London

Coppafeel
Body painting for 'What does normal feel like' campaign for breast cancer awareness charity, Coppafeel. In collaboration with Rankin

Ginger Pig
Logo design for Ginger Pig

Dogs Trust

Hotels.com

Hotels.com

Diet Coke
Lettering design for '#retweetsoflove' Twitter campaign for Diet Coke

McDonald's Coffee
Hand lettering design and execution on chalkboard for McDonald's ad campaign for new speciality coffee range

Mcdonald's
Hand lettering for McDonald's campaign layouts

Good Girl
Lettering created out of hundred and thousands for an exhibition of work by female artists organised by VivaWomen and Saatchi & Saatchi

M&S Print Campaign
One stroke lettering for M&S Spring / Summer campaign

Hovis Best Of Both
Lettering for Hovis 'Best of Both' campaign headline

Talk Talk
Lettering design for TV commercial end line

Sky Movies
Hand lettering for Sky Movies holiday campaign

Branding
Brandmarks and logotypes for variety of clients

Illustrative type
Style samples showing a range of illustrative type

BA Lettering
Type treatment for OgilvyOne showing hand lettering process

Lagom Designs
Range of cards commissioned for Lagom Design

We Ride
Screen printed poster designed for Fireflies tour to help raise funds for Leukaemia Research

We Should Worry
Screen printed poster design

Folio Society
Hand writing for 'Beautiful Books' poster campaign

Hunger Titles
Titles and feature interview in Rankin's fashion and arts magazine 'Hunger'

Cunt
Limited edition screen print self promotional poster, colloboration with Mark Denton

Anchor Made By Cows
Poster Campaign for Anchor Butter. Agency – CHI, London
Artist biography
Alison Carmichael has been collecting industry accolades for over 15 years for her unique hand crafted typography. She is famous for her diverse range of styles and versatile approach to lettering. Alison works with advertising agencies, branding consultants and design groups but has also created exhibition signage, window displays, pop promos, embroidered lettering and body art too. Alongside traditional pen and ink, she has explored some interesting writing tools in her career including ketchup, shampoo, loose tea leaves and even full scale crop circles. Alison studied Graphic Design at Ravensbourne and will be on the judging panel for D&AD this year.