"id": 6,
        "value": "Lettering Artist"

Alison Carmichael

Fortnum & Mason Christmas 2017

Cadbury's Hot Chocolate

Lettering created using whipped cream for Cadbury's press ad

Glenfiddich Whisky

Glenfiddich Whisky

Glenfiddich Whisky

Bloomingdale's holiday lettering

Hand lettering for Bloomingdale's holiday campaign

Nike live art

Hand painted mural on wall in Women’s Nike store, Kings Road, London


Body painting for 'What does normal feel like' campaign for breast cancer awareness charity, Coppafeel. In collaboration with Rankin

Ginger Pig

Logo design for Ginger Pig

Dogs Trust



Diet Coke

Lettering design for '#retweetsoflove' Twitter campaign for Diet Coke

McDonald's Coffee

Hand lettering design and execution on chalkboard for McDonald's ad campaign for new speciality coffee range


Hand lettering for McDonald's campaign layouts

Good Girl

Lettering created out of hundred and thousands for an exhibition of work by female artists organised by VivaWomen and Saatchi & Saatchi

M&S Print Campaign

One stroke lettering for M&S Spring / Summer campaign

Hovis Best Of Both

Lettering for Hovis 'Best of Both' campaign headline

Talk Talk

Lettering design for TV commercial end line

Sky Movies

Hand lettering for Sky Movies holiday campaign


Brandmarks and logotypes for variety of clients

Illustrative type

Style samples showing a range of illustrative type

BA Lettering

Type treatment for OgilvyOne showing hand lettering process

Lagom Designs

Range of cards commissioned for Lagom Design

We Ride

Screen printed poster designed for Fireflies tour to help raise funds for Leukaemia Research

We Should Worry

Screen printed poster design

Folio Society

Hand writing for 'Beautiful Books' poster campaign

Hunger Titles

Titles and feature interview in Rankin's fashion and arts magazine 'Hunger'


Limited edition screen print self promotional poster, colloboration with Mark Denton

Anchor Made By Cows

Poster Campaign for Anchor Butter. Agency – CHI, London

Artist biography

Alison Carmichael has been collecting industry accolades for over 15 years for her unique hand crafted typography. She is famous for her diverse range of styles and versatile approach to lettering. Alison works with advertising agencies, branding consultants and design groups but has also created exhibition signage, window displays, pop promos, embroidered lettering and body art too. Alongside traditional pen and ink, she has explored some interesting writing tools in her career including ketchup, shampoo, loose tea leaves and even full scale crop circles. Alison studied Graphic Design at Ravensbourne and will be on the judging panel for D&AD this year.