Alison Carmichael
Fortnum & Mason Christmas 2017
Cadbury's Hot Chocolate
Lettering created using whipped cream for Cadbury's press ad
Glenfiddich Whisky
Glenfiddich Whisky
Glenfiddich Whisky
Bloomingdale's holiday lettering
Hand lettering for Bloomingdale's holiday campaign
Nike live art
Hand painted mural on wall in Women’s Nike store, Kings Road, London
Coppafeel
Body painting for 'What does normal feel like' campaign for breast cancer awareness charity, Coppafeel. In collaboration with Rankin
Ginger Pig
Logo design for Ginger Pig
Dogs Trust
Hotels.com
Hotels.com
Diet Coke
Lettering design for '#retweetsoflove' Twitter campaign for Diet Coke
McDonald's Coffee
Hand lettering design and execution on chalkboard for McDonald's ad campaign for new speciality coffee range
Mcdonald's
Hand lettering for McDonald's campaign layouts
Good Girl
Lettering created out of hundred and thousands for an exhibition of work by female artists organised by VivaWomen and Saatchi & Saatchi
M&S Print Campaign
One stroke lettering for M&S Spring / Summer campaign
Hovis Best Of Both
Lettering for Hovis 'Best of Both' campaign headline
Talk Talk
Lettering design for TV commercial end line
Sky Movies
Hand lettering for Sky Movies holiday campaign
Branding
Brandmarks and logotypes for variety of clients
Illustrative type
Style samples showing a range of illustrative type
BA Lettering
Type treatment for OgilvyOne showing hand lettering process
Lagom Designs
Range of cards commissioned for Lagom Design
We Ride
Screen printed poster designed for Fireflies tour to help raise funds for Leukaemia Research
We Should Worry
Screen printed poster design
Folio Society
Hand writing for 'Beautiful Books' poster campaign
Hunger Titles
Titles and feature interview in Rankin's fashion and arts magazine 'Hunger'
Cunt
Limited edition screen print self promotional poster, colloboration with Mark Denton
Anchor Made By Cows
Poster Campaign for Anchor Butter. Agency – CHI, London
Artist biography
Alison Carmichael has been collecting industry accolades for over 15 years for her unique hand crafted typography. She is famous for her diverse range of styles and versatile approach to lettering. Alison works with advertising agencies, branding consultants and design groups but has also created exhibition signage, window displays, pop promos, embroidered lettering and body art too. Alongside traditional pen and ink, she has explored some interesting writing tools in her career including ketchup, shampoo, loose tea leaves and even full scale crop circles. Alison studied Graphic Design at Ravensbourne and will be on the judging panel for D&AD this year.