Chervelle Fryer has illustrated the world's first children's book produced completely from recycled ocean plastic. A kid's book against ocean waste, made from ocean waste.
More than 8 million tons of plastic end up in the oceans every year. By 2050 there will be more pieces of plastic in the sea than fish. A lot of it coming from our everyday behaviour. The effects on the environment are devastating. Those most affected will be those most precious to us: Kids. In response to this, Belgium-based NPO Waste Free Oceans teamed up with Teijin in to change that, with the help of ad agency Jung von Matt.
The Ocean Plastic Book is the world’s first children's book produced completely from recycled ocean plastic. It was designed to lead to a rethinking in the use of plastic for parents and children alike and to help clean our oceans, Not only through the story, but through the book itself.
The book tells the story of Pippa. her biggest dream is to swim with every animal in the ocean, Until one day, she finally gets to live her dream. But on her adventure through the deep blue sea, she realises that the animals can't swim: they are all trapped in plastic. But the brave heroine is able to help them, banning plastics from her home for good - and becomes the Queen of the Ocean.
"We are extremely grateful that we could work with such a skilled artist. Chervelle’s illustrations didn’t only make our story come alive. But will give children the chance to discover something new with every single read." Bernard Merkx, CEO of Waste Free Oceans.
How the book was made:
Waste Free Oceans collected plastics from all over the world for the pages and cover of the books. While Japanese company Teijin developed an innovative process: They shredded plastics to pellets and turned them into fibers. The fibers were turned into material that is tear- and water-resistant. It can also be processed just like real paper.
"Instead of extracting more natural resources, we wanted to lead to a change with what’s not only freely available, but what’s doing harm right now. With the Ocean Plastic Book, we turned harmful ocean plastic into a force for good – that can be passed on for generations to come." Bernard Merkx.
Waste Free Oceans and Teijin in are currently working to get the environmentally friendly Ocean Plastic Books in the hands of as many children as possible. Because, as Merkx puts it: "Every book helps to clean the ocean and to keep it clean. And doing nothing is simply not an option."
Waste Free Oceans - is a non profit organisation dedicated to reducing marine litter worldwide. Their mission is to collect, up-cycle and transform harmful ocean debris – and to turn it into useful and beautiful products. Based in Brussels and operating worldwide, we work with recyclers, converters and brands to reduce ocean plastic and to raise awareness about ocean pollution.
Teijin - is a Japanese technology company offering human solutions through innovative processes, fiber-production and plastic processing. Operating in 95 countries around the globe, the company is constantly pushing to re-invent its technologies to face issues raised by the advancement of humankind. In 2018, the Teijin Group is celebrating its 100th anniversary and continues to pursue its goal: Enhancing the quality of life. By using its creative abilities to develop technologies that are friendly to both people and the global environment.
About Chervelle Fryer:
Chervelle Fryer is an illustrator hailing from the Welsh capital of Cardiff. Jelly first met Chervelle at New Designers 2015 and immediately fell in love with her characterful illustrations and her positive attitude. Blending distinct character work with texture she takes inspiration from traditional brush styles but creates her work digitally. Chervelle is part of Jelly London’s Futures, which finds the best fresh emerging talent and develops their skills and portfolios for a step up into the business. Other notable recent clients include Transport for London and Specsavers.
Check out the online version here.
Credits & Description
Agency: Jung von Matt/Neckar
Production: Filmakademie Baden-Württemberg
Director: Thilo Gundelach
Intern / Production: Jenke Zabel
Art Director: Alexander Heinemann
Senior Copywriter: Michael Maria Morgenbesser
Senior Art Director: Stefan Wittemann
Senior Art Director: Julien Bucaille
Illustrator: Chervelle Fryer
Photographer: Luisa Hanika
Senior Project Manager: Thien An Nguyen
Senior Print Production Manager: Birgit Weber
Head of Print Production: Anja Geib
Digital: Julien Bucaille
Digital: Alexander Heinemann
DTP Operator: Claudia Kaiser
Head of Post Production: Marcus Widmann